FrameX, a new player in the ever-growing aluminium windows and doors market, came to us at the beginning of its business journey. With a great name and an ambition to create a stand-out brand, we presented the client with a range of design concepts, with one clear winner. The brief was to create a premium brand that broke away from its competitors in a market saturated by blues and whites. The branding boasts a champagne and black, combined with stunning lifestyle images throughout the website. We built brand guidelines, a website to drive leads and a brochure.